Advertising > Social Media

I don’t claim to be a social media expert. I get it, but I don’t love it. I just don’t have time for it with all the other stuff I do. Before we rebranded MI-Connection as Continuum, they didn’t have a social media presence. Heck, they could barely sustain a home page. So when Continuum sprang to life I added social media to our to-do list. Hey, I know enough to know it’s bad to not have a presence there at all. So I made it not a big deal. We set out a content agenda based on what subscribers would like to hear from their local video and Internet provider.

Monday - Watch List: What’s new on cable this week?
Tuesday - Found Online: What’s cool on the Internet today?
Wednesday - In the Continuum: What’s going on behind the scenes at your friendly neighborhood communications provider (candid employee photos, news, etc.)
Thursday - Go Local: Guess which business (and Continuum customer) this is!
Friday - Continuous Choice: What’s playing On Demand this weekend?

It turned out to be really fun to build these, too. Because visually you can use all the TV and movie stuff you want. I developed (and personally maintain) a steady stream of helpful content in a tight, simple, sexy little template that looks great in our Instagram profile. I also get to be a little snarky and weird sometimes just to show that there’s a real person writing these, and not some service.