Advertising > Photography

Regular people are hard to photograph. They’re nervous, self-conscious, and most have never been in a photographer’s studio before. Which is why we didn’t take Continuum’s employees to one. We made a pop-up studio in Continuum’s break room. The idea was to have everyone roll in one at a time, make them comfortable, take some shots and let them go before the next employee came in. It didn’t go like that. And thank goodness.

All these people actually LIKED each other, so in the end, it was like a party with folks hanging out for a bit after their turn to tease the next one up or try and make them laugh. It was a hoot. It also didn’t hurt to have local photographer, Jeremy Deal, behind the camera. I met Jeremy the way you meet most people in our small town. I needed a photographer for a Downtown Mooresville project and he was recommended by a frame shop owner on Main Street. I’ve shot with a lot of excellent photographers during my career in San Francisco, and I saw right away that Jeremy had chops I thought I’d never find here. Also he looks like Liev Schreiber, which is cool.

We shot everyone expressing a range of emotions, too. It was fun, and in the end we had a big bank of photos to use whether our communications were being sassy, competitive, mean to our competition, or friendly (of course). You’d think everyone would be super demanding about what photos we used, but surprisingly they trusted us to only use their best sides. Which we did. :-)