Advertising > Video

Downtown Mooresville is full of remarkable people running remarkable businesses. We’d started, years ago, by convincing people that there actually WAS an historic Downtown in Mooresville. Then we told them about all the special events happening on the steady there. Then we told them about all the shopping, dining, and services that were available Downtown. Then we gave them access to private membership Downtown, and a fun way to engage with those businesses. And then we introduced folks to the people who made those businesses possible. It was personal, it was heartfelt, and it was really special. Despite there being no budget for a real crew or production, I loved this project.

Kelly and I made tiny documentaries that gave you a glimpse of each business owner’s personality, their passion, and their dream. We called the series “Discover Downtown”. And each video was promoted via Downtown’s social media, Downtownie newsletters, and the Downtown website. Each video was accompanied by a full length article on how these makers made their way to Downtown Mooresville. We did 10 of these before we ended it.

I wish we had better sound on a lot of these, but we did the best we could under the circumstances. It really was just a crew of two – me behind the camera and my copywriter wife running the interviews. I also edited. :-P But, hey. I still love these for the people who were kind enough to participate.