Advertising > Photography

Shooting Downtown Mooresville was tricky. First of all, while there are a lot of beautiful historic buildings, not all of them are. As I explain in other posts, Downtown has enough interesting architecture to be hecka charming, but not enough to be wall-to-wall amazing. Time and development chipped away at the charm. So the first thing I did was to shoot Downtown’s architecture and capture the character in a little “best-of” collage. I actually created this for the first rendition of the website, but it worked out so well, I ended up using it all over the place and mostly as a footnote to things like the email newsletter.

The really tricky part was making Downtown look populated because it wasn’t yet (as I explain in my breakdown of the brochure work). I’ve alway been in love with the reportage style of run and gun. I blame this all on Doug Menuez, who I worked with on Mizuno in San Francisco. He’s so good. My NC source (every time) for the candid eye is local photographer, Jeremy Deal. During the brochure shoot, he made the most of some impromptu staged situations so it’d look totally natch. I just want to share some of his work here so you can see how we framed Downtown as a place that was busy, proud, historic, successful, and fun.