How to Cut to the Quick.

Advertising > Print

As of this writing, everything I’ve shared with you has been real. Real, and paid for, and real. Except this. But I love this so much I wanted to share it. This was a spec project that Andrew Tonkin (my writer partner) and I put together when I was working in San Francisco. There was a little niche newspaper in the East Bay called the Antique Journal. I love antiques and Andrew and I were looking for a client, so we approached them with this idea.

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They didn’t understand it. Which is fine. I don’t know why they didn’t get it, but then again, they aren’t around anymore and Andrew and I are. Anyway, everything about it was spot on and would prove over time (see Antiques Road Show) to be exactly on target. Antiques Journal was a trade journal. It wasn’t an interior design boondoggle like Country Living (even though, admittedly, they do feature a 2 page recurring section about value). The Journal wasn’t soft and sweet and nostalgic and Pinterestable. It was about money, baby. Antiques is a serious business, after all. And I guess that’s what I like about these ads. They boldly trash sentimentality to speak the buyers (or sellers) language. Andrew’s writing is just so good, I had to share it with you.

DAVE SOPP – Creative

Yep, that’s me. I’ve got over 20 years of marketing strategy, graphic design, advertising art direction, and illustration experience. Want to use some of it? Email me at dave@davesopp.com