Advertising > Social Media

I’m not a big social media guy. I get it. And I understand that a lot of people are very all about it. I just don’t have time for it, personally. I think it’s because when I do something, I like to go all in. And the danger of that is that it’ll take a lot of my time and thinking. It’s too maintenance heavy. For example, the time I brought Mysterio to Instagram. Mysterio is a creation of mine – an infant mentalist who predicts your baby’s future on a t-shirt. Mysterio had been a best-seller for Wrybaby for years, and Kelly and I were about to take our boy on a trip to Cambodia and Vietnam. We were visiting some amazing places that would probably be pretty mundane in Mysterio’s world. So I decided to have some fun and not just make Mysterio real, but also make him his own Instagram account. He was going to have an ADVENTURE!

What I didn’t want to do was to be Mysterio on my trip. I’d have to get into the tux and turban whenever Mysterio wanted to post a selfie and that sounded...inconvenient. Also I couldn’t be very spontaneous. So instead, I decided to never show Mysterio. Or, at least his face. I got some pretty silk fabric and had Kelly make me a jacket sleeve with a white shirt sleeve inside it. Just one sleeve with elastic up at the top and a cuff at the bottom. Then I bought some fancy white formal gloves and voila – an instant, travelable Mysterio costume! I kept the sleeve and gloves in my bag so that whenever I had an idea, I could slip them on, take my photo, and post away.

We invented the story before we left – Mysterio was coming to visit Wrybaby and then head out on a dangerous, exotic buying trip. What would happen along the way, Kelly and I just made up as we traveled. Mysterio ended up having all kinds of problems on his journey. He was lost, drugged, kidnapped, oh I’ll just let you follow his story. The photos at the beginning show Mysterio shaking hands with folks at Wrybaby. The Mysterio hand shaking mine is actually Kelly’s. Hahaha. From the outset I think the boutiques who stocked Mysterio thought our Instagram feed was going to be some lame sales thing (they didn’t know we were traveling to Asia), so imaging their surprise when he started posting so many exotic locales! Like I said before, when I decide to do something, I’m all in. I’m glad it was a limited series!